E-insurance offers a new gateway of incomes and provides additional market penetration, which is a need of an hour for Indian Insurance Segment. This study is conducted to analysis the impact of E- insurance in rural area with special reference to Irinjalakuda locality. Both public and private insurance companies residing in Irinjalakuda are covered under survey. The branch manager or his immediate subordinate is interviewed with the help of questionnaire and data is collected. Collected data are tabulated and analyzed. Pie, bar and column diagrams are used to analyses data. After analyzing data the conclusions are drawn and findings are recorded. Suggestions regarding the study are also provided. Reference work is undergone through internet and various published books.
E-insurance, IRDA, Insurance repository, life insurance, general insurance
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